A cloud-native, API-first loyalty engine for enterprise commerce operators. Immutable ledger integrity, a governed DSL rules engine, real-time GraphQL reporting, and native CDC data warehouse sync — none of which the incumbents offer in one place.
Compatible with the enterprise commerce stack
The Platform
Design, run, and govern loyalty programmes at scale — without owning the infrastructure or tolerating the limitations of legacy platforms.
Append-only LedgerEntry model with atomic LedgerTransaction grouping. Balance derived from snapshot, not a mutable field. PENDING / COMMITTED / FAILED state machine. Financial-grade integrity that survives any audit.
Human-readable DSL powered by an ANTLR4 grammar with a sandboxed evaluator (DynamicExpresso / Wasmtime). 50ms hard evaluation timeout, static complexity budget, dry-run simulation, and deterministic A/B traffic splitting — all self-service.
Full GraphQL API with DataLoader (eliminating N+1 patterns), cursor pagination, real-time WebSocket subscriptions, persisted queries, and dataAsOf staleness metadata. Every competitor in the market is REST-only.
Near-real-time Change Data Capture feeds to Snowflake, BigQuery, Azure Synapse/Fabric, and Redshift. DPA-gated, PII exclusion lists, application-level envelope encryption, and ≤5 minute latency. No third-party tooling required.
Per-customer AES-256 DEK/KEK envelope encryption. Cryptographic erasure for GDPR right-to-erasure. PII-free event bus enforced by schema registry CI gates. Payload scrubbing on a configurable schedule. Compliance as engineering discipline, not checkbox.
CloudEvents v1.0, Transactional Outbox guaranteeing at-least-once delivery, HMAC-signed webhook delivery with SSRF protection, dead-letter queues with tiered alerting, and an event schema registry with CI-enforced PII gates.
Technical Differentiation
These are architectural commitments, not marketing claims. Each one represents a genuine engineering investment that creates switching costs and defensibility.
No competitor publicly documents an immutable, append-only ledger with atomic transaction grouping and snapshot-based balance queries. The platform cannot silently lose or double-count points. Competitors operate on mutable balance fields or undisclosed architectures.
No competitor exposes a version-controlled DSL with a static complexity budget, a sandboxed evaluator, a 50ms hard wall, dry-run simulation, and A/B traffic splitting with deterministic assignment. The closest thing to writing code, without writing code.
Every competitor in the comparison set provides REST-only reporting. This platform offers a full GraphQL API with DataLoader, cursor pagination, WebSocket subscriptions, persisted queries, and staleness metadata on every response.
No competitor offers native CDC directly into all four major cloud warehouses. Talon.One relies on third-party tools such as Hightouch. Others offer scheduled exports. This eliminates a major integration burden for enterprise data teams.
Per-customer DEK/KEK envelope encryption, cryptographic erasure, PII-free event bus enforced by CI gates, and payload scrubbing. Open Loyalty comes closest but does not document the DEK/KEK model or PII-free event schema enforcement.
Certified SFCC cartridge and pre-built OMS field mapping templates address the dominant enterprise commerce stack in UK and European retail. Talon.One and Antavo list Salesforce without SFCC-specific depth. Yotpo is Shopify-native.
CloudEvents v1.0, event schema registry with CI-enforced PII gates, Transactional Outbox for at-least-once delivery, dead-letter queues with tiered alerting, and HMAC-signed webhook delivery with SSRF protection. Competitors offer webhooks. This is messaging infrastructure.
500+ concurrent tenants on a shared-schema model with TenantId discriminator and EF Core global query filters. Dedicated single-tenant clusters available at the Enterprise tier. Tenant provisioning in under 60 seconds — automated, not a support ticket.
Technical Architecture
Built on ASP.NET Core 8, Kubernetes (AKS), Dapr, and Azure Service Bus — with GraphQL (Hot Chocolate), ANTLR4 DSL, and an Elasticsearch read store. Every layer is replaceable. None of it is bespoke lock-in.
Competitive Landscape
Rated against five enterprise loyalty incumbents across the capabilities that matter most to sophisticated buyers. Ratings reflect publicly documented capabilities as of Q2 2026.
| Capability | LoyaltyOS | Talon.One | Antavo | Open Loyalty | Annex Cloud | Yotpo Loyalty |
|---|---|---|---|---|---|---|
| Immutable Ledger / Audit Integrity | ✅ Append-only · atomic grouping | ⚠️ Not guaranteed | ⚠️ Not disclosed | ⚠️ Partial | ⚠️ Not documented | ❌ Consumer-grade assumed |
| Governed DSL Rules Engine | ✅ ANTLR4 · sandbox · A/B · dry-run | ⚠️ Visual If/Then builder | ⚠️ Drag-and-drop Workflow | ✅ API-driven mechanics | ⚠️ Config-based | ⚠️ 20+ presets only |
| GraphQL Reporting API | ✅ Full GraphQL + subscriptions | ❌ REST-only | ❌ REST-only | ❌ REST-only | ❌ REST-only | ❌ REST-only |
| Native CDC Warehouse Sync | ✅ Snowflake, BQ, Synapse, Redshift | ⚠️ Via Hightouch (3rd party) | ⚠️ Not native | ❌ Not documented | ⚠️ Scheduled reports only | ❌ Not available |
| GDPR / PII Architecture | ✅ DEK/KEK · cryptographic erasure · CI gates | ⚠️ Compliant; detail undisclosed | ⚠️ Compliant; undisclosed | ✅ Anonymisation + right-to-forget | ⚠️ Compliant; undisclosed | ⚠️ ISO certified; limited detail |
| Certified SFCC Integration | ✅ Certified cartridge + OMS templates | ⚠️ Listed; depth unspecified | ⚠️ Listed; depth unspecified | ⚠️ Via generic API only | ⚠️ Depth unclear | ❌ Shopify-primary |
| DSL Simulation & A/B Testing | ✅ Dry-run · deterministic HMAC split | ⚠️ Campaign testing; no DSL simulation | ⚠️ Planner only; no A/B | ⚠️ No simulation endpoint | ❌ Not documented | ❌ Not documented |
| Points-to-Credit Auto-Conversion | ✅ Atomic · DSL-defined · complete-unit | ⚠️ Less granular | ⚠️ Via Workflows; atomicity unclear | ⚠️ Not native | ⚠️ Cashback; limited atomicity | ❌ Points-only; no credit ledger |
| Enterprise Event Infrastructure | ✅ CloudEvents · Outbox · HMAC · SSRF | ⚠️ Webhooks; streaming undocumented | ⚠️ Triggers; no full event bus | ⚠️ Webhooks; CloudEvents non-compliant | ⚠️ Event triggers; no streaming | ⚠️ Basic webhooks only |
Market Opportunity
Enterprise buyers have outgrown point-and-click loyalty builders. They need API-first, composable infrastructure that integrates cleanly into existing stacks — and no single incumbent delivers it all.
Pricing
Consumption-based tiers anchored on Monthly Active Members, order events, and ledger size — the dimensions that reflect actual infrastructure cost and programme scale.
EU pricing available from €4,900/month on Starter. All tiers include EU data residency from Growth onwards. Multi-year discounts up to 18% available.
Get In Touch
Whether you are an investor, a prospective enterprise customer, or a strategic partner, we are happy to provide a full technical briefing, architecture deep-dive, or commercial overview — at whatever level of detail is useful.